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HENNESSY V.S

WILD RABBIT

As part of an integrated campaign for Hennessy V.S, neverstopneversettle.com is an immersive journey down an infinite rabbit hole leading users to a world of inspiration from Manny Pacquiao, Erykah Badu and Martin Scorsese, helping them answer for themselves, "What's your Wild Rabbit?" a metaphor for people's inner drive to succeed.

Typography and Photography by Craig Ward

AGENCY: DROGA5 NEW YORK / CLIENT: MOËT HENNESSY USA / CREATIVE CHAIRMAN: DAVID DROGA / ECD: TED ROYER, NIK STUDZINSKY / CD: JOAKIM SAUL, MAJA FERNQVIST, NEIL HEYMANN / CREATIVES: ANDREI KHASHAN, FELIX RICHTER, GEORGES EL-TEN, ALEXANDER NOWAK / HEAD OF INTEGRATED PRODUCTION: SALLY-ANN DALE / EXECUTIVE PRODUCER: LINDSEY SLABY / SENIOR PRODUCER: MAGGIE O'BRIEN / HEAD OF STRATEGY: JONNY BAUER / SVP, MARKETING: RODNEY WILLIAMS / DIRECTOR OF DIGITAL MARKETING: MONTANA TRIPLETT / DIGITAL PRODUCTION AND SOUND DESIGN: RESN