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LG

VARIOUS WORK FOR LG ELECTRONICS NORDIC

LG G2 SMARTBANNERS
In 2013, we created banner ads that recognized the mobile hardware, compared it to the G2 and delivered a customized message, pointing out shortcomings of the competitor.

LG G3 INFLIGHT SMARTBANNERS
In 2014, we invented a new inflight media placement that recognized your hardware, compared it to the LG G3 and delivered the message, pointing out the unbeatable battery of the G3.

LG OLED 4 MM PRINT
We found a unique media placement that also doubled as a product demonstation, making people experience the incredible thinness of the curved LG OLED TV.

LG G2 REVERSE PRINT
With the launch of the G2, LG introduced the "Rear Key" innovation, one of the product's biggest USPs. We wanted to highlight this feature by making a reversible double page print ad in the Nordic's leading tech and mobile magazine.

LG G3 NORDIC LAUNCH CAMPAIGN
Various print and OOH executions from the LG G3 launch campaign throughout Scandinavia, LG Nordics biggest launches and media spends ever.

LG INSIDE STORY
To raise awareness about LG:s range of door-in-door refrigerators, we created the world’s first live steaming and tweeting fridge.

AGENCY: M&C SAATCHI STOCKHOLM / CLIENT: LG ELECTRONICS / MEDIA AGENCY: HAVAS MEDIA – MY ROLE: CO-CREATIVE & ART DIRECTOR