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STOCKHOLM ART WEEK '15

STOCKHOLM IS YOUR CANVAS 2015

Stockholm Art Week is an annual event showcasing Stockholm as a city for art. Every year the theme is the same: to democratize the art scene and get rid of the mindset that art is just for a few selected ones.

The initiative Stockholm is your Canvas lets anyone submit their art and have it displayed with augmented reality. This year we teamed up with the exclusive The Thiel Gallery where your art could be experienced side by side to Edward Munch, Carl Larsson and Prince Eugene or somewhere around Stockholm city, in collaboration with Stockholm Stad.

Whenever you'd find one of the Stockholm Art Week symbols spread around Stockholm, just open the app on your smartphone, point your phone’s camera at the symbol and voilà – an artwork will appear on your display! Also, don’t forget to explore the calendar covering the entire art week.

People from around the world uploaded a huge variety of artworks including famous EBOY and Alvaro Sotomayor to local talent Lisa Larsson from Gothenburg and Eijer from Karlshamn. The initiative was also picked up by a large number of blogs, news and most important; visitors to Stockholm Art Week. Download the app (demo-version) at stockholmisyourcanvas.com and try the app below (three example markers)

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AGENCY: M&C SAATCHI STOCKHOLM / CLIENT: STOCKHOLM ART WEEK / PRODUCTION COMPANY: SPARKLING ZOO – MY ROLE: LEAD-CREATIVE & ART DIRECTOR