BMW MOTORRAD – MAKE LIFE A RIDE (2018) BRAND FILM
By only using original footage conceived at VCCP Berlin, we revamped the brand film and took it into the next era. The brand ethos "MAKE LIFE A RIDE" still rings as true today as when it first was launched in 2014, and BMW Motorrad further commits to live by it in the years to come. MAKE LIFE A RIDE is more than a message. It is a challenge and a promise at the same time that every one of their bikes offers. It is what BMW Motorrad is all about.
AGENCY: VCCP BERLIN / CLIENT: BMW MOTORRAD / PRODUCTION COMPANY: PIRATES 'N PARADISE BERLIN / MY ROLE: CREATIVE & ART DIRECTOR
BMW MOTORRAD – C 400 X LAUNCH CAMPAIGN
To Launch BMW Motorrad's new mid-size scooter, the C 400 X, we created the "Make More of Your City" campaign. In this day and age, urban mobility means much more than just getting from A to B. Nowadays, you don't want to miss out on anything, but rather take advantage of everything that the city has to offer – even when you are on the move.
The C 400 X features the BMW Connectivity system. For the first time, your smartphone can be connected to the TFT display on the C 400 X and intuitively controlled via the multi-controller on the handlebar. Listen to your favorite songs on the scooter and experience the city with your own personal soundtrack, use the innovative turn-by-turn arrow display and navigate quickly and safely to your destination and access the contact list of your smartphone via the multi-controller and make telephone calls on the go.
The campaign assets also includes print ads, 40x photos and 5x 10-15 second films for BMW Motorrad's official website, social media channels and as pre roll ads on Instagram and YouTube.
AGENCY: VCCP BERLIN / CLIENT: BMW MOTORRAD / PRODUCTION COMPANY: EMBASSY OF DREAMS / DIRECTOR: ALBRECHT SILBERBERGER / PHOTOGRAPHER: DAVID DAUB / MY ROLE: CREATIVE & ART DIRECTOR