LG ELECTRONICS NORDIC – VARIOUS WORK
LG G2 – SMARTBANNERS
In 2013, we created banner ads that recognized the mobile hardware, compared it to the G2 and delivered a customized message, pointing out shortcomings of the competitor.
LG G3 – INFLIGHT SMARTBANNERS
In 2014, we invented a new inflight media placement that recognized your hardware, compared it to the LG G3 and delivered the message, pointing out the unbeatable battery of the G3.
LG OLED – 4 MM PRINT
We found a unique media placement that also doubled as a product demonstation, making people experience the incredible thinness of the curved LG OLED TV.
LG G2 – REVERSE PRINT
With the launch of the G2, LG introduced the "Rear Key" innovation, one of the product's biggest USPs.
We highlighted this feature by making a reversible double page print ad in Scandinavia's leading tech and mobile magazine.
LG G3 – NORDIC LAUNCH CAMPAIGN
Various print and OOH executions from the LG G3 launch campaign throughout Scandinavia, LG Nordic's biggest launch and media spends to date.
LG REFRIGIRATORS – INSIDE STORY
To raise awareness about LG:s range of door-in-door refrigerators, we created the world’s first live steaming and tweeting fridge.
AGENCY: M&C SAATCHI STOCKHOLM / CLIENT: LG ELECTRONICS NORDIC / PRODUCTION COMPANY: VARIOUS / MEDIA AGENCY: HAVAS MEDIA / MY ROLE: CREATIVE & ART DIRECTOR