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LG ELECTRONICS

LG ELECTRONICS NORDIC – VARIOUS WORK

LG G2 – SMARTBANNERS
In 2013, we created banner ads that recognized the mobile hardware, compared it to the G2 and delivered a customized message, pointing out shortcomings of the competitor.

LG G3 – INFLIGHT SMARTBANNERS
In 2014, we invented a new inflight media placement that recognized your hardware, compared it to the LG G3 and delivered the message, pointing out the unbeatable battery of the G3.

LG OLED – 4 MM PRINT
We found a unique media placement that also doubled as a product demonstation, making people experience the incredible thinness of the curved LG OLED TV.

LG G2 – REVERSE PRINT
With the launch of the G2, LG introduced the "Rear Key" innovation, one of the product's biggest USPs. We highlighted this feature by making a reversible double page print ad in Scandinavia's leading tech and mobile magazine.

LG G3 – NORDIC LAUNCH CAMPAIGN
Various print and OOH executions from the LG G3 launch campaign throughout Scandinavia, LG Nordic's biggest launch and media spends to date.

LG REFRIGIRATORS – INSIDE STORY
To raise awareness about LG:s range of door-in-door refrigerators, we created the world’s first live steaming and tweeting fridge.

Agency: M&C Saatchi Stockholm / Client: LG Electronics Nordics / Production Company: Various / Media Agency: Havas Media / My Role: Creative & Art Director