STOCKHOLM IS YOUR CANVAS '14
We created "Stockholm Is Your Canvas", an initiative allowing everybody to submit their own art and have it displayed on the digital billboard on Stureplan, Stockholm’s most prominent area. Visitors could simply upload a photo or video, select a 30 second time slot during the festival, and their art would be displayed on the digital billboard. People from around the world uploaded a total of over 550 artworks, among those renowned artists Ruvan, Clara Hallencreutz and rock band BatAAr.
STOCKHOLM IS YOUR CANVAS '15
For 2015, the initiative "Stockholm Is Your Canvas" let anyone submit their art and have it displayed with augmented reality. We teamed up with the exclusive Thiel Gallery where your art could be experienced side by side to Edward Munch, Carl Larsson and Prince Eugene or somewhere around Stockholm city, in collaboration with Stockholm Stad.
AGENCY: M&C SAATCHI STOCKHOLM / CLIENT: STOCKHOLM ART WEEK / PRODUCTION COMPANY: SPARKLING ZOO / MY ROLE: LEAD-CREATIVE