ZMARTA – LAUNCH CAMPAIGN
We created two TVCs to launch Zmarta, a new financial service that finds and compares the best loans for you. Zmarta lets multiple lenders compete to give you the best alternative, so you can choose the one that best suits your needs. It's as simple as it's free of charge. The films ran both online and heavily on Swedish TV.
We also created numerous campaign assets including: website, banners, print ads, OOH and public transport streamers. Most of them summarized in this launch DM below. (Unfortunately Swedish only)
AGENCY: M&C SAATCHI STOCKHOLM / CLIENT: ZMARTA / PRODUCTION COMPANY: CALLBOY / DIRECTOR: LUKAS HAMMAR / DIGITAL AGENCY: RIVER / MEDIA AGENCY: 3KRONOR / MY ROLE: CREATIVE & ART DIRECTOR