I led the season from concept to final image, defining its theme, graphic language and visual narrative across runway presentation campaign, lookbook and communication.
SS23 explored the anticipation and release of a night out through an immersive debut Milan Fashion Week presentation, a backstage-set lookbook and INTROPIN, a campaign music film connecting the fashion brand to its roots in R LABEL GROUP.
RUNWAY SHOW
Partnering with Urban Productions, we executed the collection’s debut live presentation at Milan Fashion Week, evolving my conceptual idea and art direction into an immersive runway moment.
PRODUCTION: URBAN PRODUCTION + VIDEO GANG / STYLIST: MARC GOEHRING / HAIR: FRANCO GOBBI / MAKE-UP: PATRICK GLATTHAAR / CASTING: KYRA-SOPHIE / RUNWAY PHOTOGRAPHER: VALERIO MEZZANOTTE / My Role: CONCEPT AND IMAGE DIRECTORLOOKBOOK
Located in the backstage environment of a constructed nightclub setting, the lookbook explores the threshold between intimacy and spectacle – the quiet seconds before entering the venue and surrendering to the night.
PHOTOGRAPHER: THOMAS LOHR / STYLIST: MARC GOEHRING / HAIR: FRANCO GOBBI / MAKE-UP: PATRICK GLATTHAAR / CASTING: KYRA-SOPHIE / My Role: CONCEPT & IMAGE DIRECTORCAMPAIGN MUSIC VIDEO
INTROPIN – A FILM BY MAX VON GUMPPENBERG
IN COLLABORATION WITH MAX KOBOSIL @kobosil DIRECTOR OF PHOTOGRAPHY: JAKOB STARK MUSIC: KOBOSIL – FULL OF FIRE [RK5] / IN VERRUF – I SEE THE DEVIL [RC2] © R LABEL GROUP 2022
EDITOR: MARC BÖHLHOFF @marcboehlhoff CAST: GUSTAV JENSSEN @3gusy6 / SARA MAUERBERGER @s.a.s.s.e.l / LEANDER VOGEL @leandercobain / MARTINA DE PRETTO @sovradosaggio / GIOSUE NAPOLITANO @giosuenapolitano / AMINA NUR KHAIRE CREATIVE DIRECTION: MAX VON GUMPPENBERG @max_von_gumppenberg / GUSTAV JENSSEN @3gusy6 PRODUCTION: MVG STUDIO STYLING: TABASSOM CHARAF @tabicharaf CASTING: KYRA SOPHIE / ANANYA / OLGA @kyrasophie, @gossipgoth, @olgy_call_me GRADING: NICOLAI WOLF SOUND DESIGN: SHAKE UP - VOLKER PANNES @shakeupmusic RECORD LABEL: R LABEL GROUP @r_label.group GRAPHIC DESIGN: ANDREI KHASHAN @andreikhashan PRODUCER: VICTORIA MATOSSIAN @vicamatossian / TATJANA SCHMIDT @der_rote_raecher_ SET DESIGN: JOSCHE ALLWARDT @allwardtgmxnet HAIR AND MAKEUP: ANNA DÖMLING @anna.dmlng ARRILASER: CINEGRELL POSTFACTORY @cinegrell AD: VICTORIA MATOSSIAN @vicamatossian FOCUS PULLER: NIKOLAUS VON SCHLEBRÜGGE / OLE JACOBS @ole_jacobs_ GRIP: THOMAS FUNK CAMERA TRAINEE: VEITH ELSPER @veithelsper PRODUCTION ASSISTANT: ZOE MAURISCHAT @zoemaurischat STYLING ASSISTANT: VI NGHEIM TUONG @vingheimtuong / NOAH SHAW @noahshawcostume / JONAS KARSTEN @mustajonas PROP: CARS FOR MOVIES @carsformovies CAMERA RENTAL: LUDWIG KAMERA VERLEIH @ludwigkamera / DELIGHT RENTAL SERVICES @delightrent LOCATION: VOLKSBÜHNE @volksbuehne_berlin / EMBER RESTAURANT @ember_ofc / WINDOBONA @windobona_berlin / MVG STUDIO FASHION: 44 LABEL GROUP @44labelgroup / KOSTAS MURKUDIS @kostasmurkudisarchive / RAF SIMONS @rafsimons / NIKE @nike / REEBOK @reebok / MIU MIU @miumiu / BALENCIAGA @balenciaga / Y/PROJECT @yproject_official SPECIAL THANKS TO: THOMAS BUCHHOLZ / CHRISTOPH WESTERBARKEY / MATTHIAS NITSCHE / RICHARD GRELL / NICOLE T. ALLEMAN / SARAH BIELEKE / TOBIAS BECK / JOSHUA LAWRENZ / HANS LANG / CLARA BÖHM / NOUREDIN SCHRÖDER / RENÉ OSKO