I’M A CREATIVE DIRECTOR AND BRAND DESIGNER WORKING ACROSS FASHION, MUSIC AND CONTEMPORARY CULTURE. Over the past +15 years, I’ve built and helped grow global brands through image, campaigns, live experiences and visual systems, translating cultural context into strategic and commercially relevant narratives.

  • MILAN, ITALY / 2023 – 2026 / 44 LABEL GROUP – IMAGE DIRECTOR

    As Image Director at 44 LABEL GROUP, I lead the brand’s visual direction across image, branding, design, and strategy, overseeing everything from seasonal collections and lookbooks to global campaigns and the record label’s visual identity. Previously, I also designed and created the visual output for the label’s events division, creating and displaying core brand visuals and components on screens in front of tens of thousands of fans worldwide.

    Working closely with founders Max Kobosil, Matteo Milleri, and Claudio Antonioli, I ensured visual consistency across all brand touchpoints. Since the brand’s inception until 2026, I directed and designed 10 seasonal collections, runway shows, and activations across Milan and Paris Fashion Weeks, collaborating with talents including Vittoria Ceretti, Mona Tougaard, Anyma, UFO361, and Sven Marquardt to name a few

    Global retail partners worldwide included over 80 premium stockists such as Selfridges (London), H.Lorenzo (Los Angeles), The Webster (United States), GR8, Nubian, Isetan (Japan), Boon The Shop, Mue, Kream (South Korea), Sects (Singapore), KaDeWe, Apropos, Breuninger, Engelhorn, Gate194 (Germany), Antonioli (Milano, Ibiza, Torino, Lugano) La Rinascente, Deliberti, Eraldo (Italy), Vitkac (Warsaw), Beymen (Istanbul), Harvey Nichols (Middle East) among many others.

    MILAN, ITALY / 2022 – 2023 / 44 LABEL GROUP – ART DIRECTOR & BRAND MANAGER

    Collaborated from day one with Co-Founder Max Kobosil to shape the creative foundations of R LABEL GROUP, originally launched 2013 in Berlin as a platform for cutting-edge electronic music and later transformed into 44 LABEL GROUP - a contemporary fashion label powered by Antonioli Group.

    Designed and developed the brand’s visual language across identity, logotypes, typography, record artwork, and merchandise, before ultimately getting promoted to director, leading all visual communication and graphic design for collections, runway presentations, lookbooks, and campaigns.

  • BERLIN, GERMANY / 2018 – 2022 / GLOBAL CREATIVE DIRECTION – ART DIRECTOR

    At Zalando I created and art directed visual content across 20+ markets for Europe’s leading online platform for fashion and lifestyle. Working within the Global Marketing Communication & Creative department, me and my team drove the creative direction and consistency throughout all of our touch points.

    My role consisted primarily of consulting on campaign concepts, look and feel, art buying, casting and joining forces with the agency partner’s internal creative team. Being on the client side, I was in the unique position to be able to give feedback on high level decisions and shape the output to fully deliver creative excellence, ensuring a cohesive asset creation and a consistent brand narrative across all of our products and channels. From conceptualization through production and deployment.

    During my time in the global creative department, I worked yearly on a handful of multimillion euro brand campaigns, each one including thousands of customer-facing assets both digital and physical.

  • BERLIN, GERMANY / 2016 – 2018 / CREATIVE – ART DIRECTOR

    During my time at VCCP I worked on BMW Motorrad, where I was part of launching their new urban mobility offering, the C400X internet connected scooter.
    I also created campaigns for Spotify, Captain Morgan and pitched new business.

  • STOCKHOLM, SWEDEN / 2015 / STRATEGIC & CONCEPTUAL CREATIVE

    I worked on clients Urbanears and Blocket. Won pitch for Cheap Monday x Teenage Engineering.

  • STOCKHOLM, SWEDEN / 2013 – 2015 / CREATIVE – ART DIRECTOR

    I helped start up M&C Saatchi Stockholm. During our first year in business we became #1 Nordic Agency at the European Lovie Awards, #3 Swedish Agency at the Webby Awards and #4 Swedish Agency at Cannes Lions 2014. 

    Client experience: LG Electronics (Nordics), Carlsberg, MTG Viasat Broadcasting, Stockholm Pride Festival, Stockholm Art Week, SPP, Porteur and Xide®. Won global pitches for Norwegian Air Shuttle and Zmarta. I reported to ECD and founding partner Martin Cedergren.

  • NEW YORK CITY, NY, USA / 2011 / CREATIVE – ART DIRECTOR INTERN

    I worked primarily on the Hennessy V.S account and was part of launching the successful "Wild Rabbit" campaign - a massive multi-million dollar campaign including tease, launch and sustain elements across all media. I also worked on clients: Puma, Prudential, Kraft Foods and pitching new business.

  • SÃO PAULO, BRAZIL / 2011 / CREATIVE – ART DIRECTOR INTERN

    I worked on briefs for clients: The Coca-Cola Company, Motorola, Dove and Claro.

  • AMSTERDAM, THE NETHERLANDS / 2011 / CREATIVE – STUDENT

    I did a 10 week creative workshop at Wieden+Kennedy Amsterdam under the supervision of CD Alvaro Sotomayor. I also worked with tutors from BSUR, TribalDDB and OneBigAgency as part of Miami Ad School’s Greenhouse Programme.

EDUCATION

MIAMI AD SCHOOL EUROPE / HAMBURG, GERMANY + NEW YORK, USA / 2010 – 2012 / DIPLOMA – ART DIRECTION
With classes at: Jung von Matt Hamburg, Wieden+Kennedy Amsterdam, and AKQA New York.

BERGHS SCHOOL OF COMMUNICATION / STOCKHOLM, SWEDEN / 2008 / DIPLOMA – GRAPHIC DESIGN INTRO VT08
Evening course with tutors from leading design and advertising agencies in Stockholm.

LANGUAGES

ENGLISH (Fluent), SWEDISH (Native), ROMANIAN (Advanced), GERMAN (Basic), ITALIAN (Basic).

CONTACT