I’M A CREATIVE DIRECTOR AND BRAND DESIGNER WORKING ACROSS FASHION, MUSIC AND CONTEMPORARY CULTURE. Over the past +15 years, I’ve built and helped grow global brands through image, campaigns, live experiences and visual systems, translating cultural context into strategic and commercially relevant narratives.

  • MILAN, ITALY / 2023 – 2026 / 44 LABEL GROUP – IMAGE DIRECTOR

    As Image Director at 44 LABEL GROUP, I led the brand’s visual direction across fashion, music, and global communications, overseeing everything from brand identity and seasonal collections to international campaigns, runway presentations, and live experiences.

    During my tenure, I directed and designed visual communication for 10 seasonal collections, including runway shows and activations during Milan and Paris Fashion Weeks, collaborating with talents such as Vittoria Ceretti, Mona Tougaard, Anyma, UFO361, and Sven Marquardt. The brand established a global retail presence across 80+ premium stockists, including Selfridges, H.Lorenzo, The Webster, Isetan, GR8, Antonioli, and Harvey Nichols.

    Working closely with founders Max Kobosil, Matteo Milleri, and Claudio Antonioli, I was responsible for developing and maintaining a cohesive visual identity across all brand touchpoints. Beyond fashion, my work extended to the record label and its international events division, creating visual symbolism, graphics, and large-display assets for events reaching tens of thousands of attendees worldwide.

    MILAN, ITALY / 2022 – 2023 / 44 LABEL GROUP – ART DIRECTOR & BRAND MANAGER

    What began as a personal creative collaboration with my friend Max Kobosil on R LABEL GROUP, an underground electronic music label founded in Berlin in 2013, gradually evolved into something much bigger.

    I helped shape and develop the label’s visual identity, designing everything from logotypes and bespoke typography to record artwork, merchandise, and brand communications.

    As the project evolved into 44 LABEL GROUP, a contemporary fashion label backed by Antonioli Group, my involvement grew alongside it. What started as an independent creative collaboration became a full-time responsibility, ultimately leading to my promotion to Image Director, overseeing the brand’s entire visual direction.

  • BERLIN, GERMANY / 2018 – 2022 / GLOBAL CREATIVE DIRECTION – ART DIRECTOR

    At Zalando, I created and art-directed visual content across over 20 markets for the leading European platform for fashion and lifestyle. Working within the Global Marketing Communication & Creative department, my team and I drove creative direction and consistency across every customer touchpoint.

    My role focused on campaign concepts, look and feel, art buying and casting, working closely with agency partners and their creative teams. From the client side, I helped shape high-level creative decisions, provided feedback throughout the process and ensured that the final work delivered against both the original idea and the brand; from concept and production through to deployment.

    During my time in the global creative department, I worked each year on several multimillion-euro brand campaigns, each spanning thousands of customer-facing assets across digital and physical channels.

  • BERLIN, GERMANY / 2016 – 2018 / CREATIVE – ART DIRECTOR

    At VCCP, I worked on BMW Motorrad and helped launch the C400X, its new connected scooter for urban mobility.

    I also created campaigns for Spotify and Captain Morgan and contributed to new-business pitches.

  • STOCKHOLM, SWEDEN / 2015 / STRATEGIC & CONCEPTUAL CREATIVE

    At Oakwood, I developed strategic and conceptual creative work for Urbanears and Blocket, and won the pitch for Cheap Monday x Teenage Engineering.

  • STOCKHOLM, SWEDEN / 2013 – 2015 / CREATIVE – ART DIRECTOR

    I helped launch M&C Saatchi Stockholm. During our first year, we became the #1 Nordic agency at the European Lovie Awards, the #3 Swedish agency at the Webby Awards and the #4 Swedish agency at Cannes Lions 2014.

    My client experience included LG Electronics, Carlsberg, MTG Viasat Broadcasting, Stockholm Pride Festival, Stockholm Art Week, SPP, Porteur and Xide®. I also won global pitches for Norwegian Air Shuttle and Zmarta and reported to Executive Creative Director and founding partner Martin Cedergren.

  • NEW YORK CITY, NY, USA / 2011 / CREATIVE – ART DIRECTOR INTERN

    At Droga5, I worked primarily on Hennessy V.S. and helped launch “Wild Rabbit,” a multimillion-dollar campaign spanning teaser, launch and sustain phases across all media.

    I also worked on Puma, Prudential and Kraft Foods and contributed to new-business pitches.

  • SÃO PAULO, BRAZIL / 2011 / CREATIVE – ART DIRECTOR INTERN

    At Ogilvy São Paulo, I worked on briefs for The Coca-Cola Company, Motorola, Dove and Claro.

  • AMSTERDAM, THE NETHERLANDS / 2011 / CREATIVE – STUDENT

    I completed a ten-week creative workshop at Wieden+Kennedy Amsterdam under Creative Director Alvaro Sotomayor.

    As part of Miami Ad School’s Greenhouse Programme, I also worked with tutors from BSUR, TribalDDB and OneBigAgency.

EDUCATION

MIAMI AD SCHOOL EUROPE / HAMBURG, GERMANY + NEW YORK, USA / 2010 – 2012 / DIPLOMA – ART DIRECTION
With classes at: Jung von Matt Hamburg, Wieden+Kennedy Amsterdam, and AKQA New York.

BERGHS SCHOOL OF COMMUNICATION / STOCKHOLM, SWEDEN / 2008 / DIPLOMA – GRAPHIC DESIGN INTRO VT08
Evening course with tutors from leading design and advertising agencies in Stockholm.

LANGUAGES

ENGLISH (Fluent), SWEDISH (Native), ROMANIAN (Advanced), GERMAN (Basic), ITALIAN (Basic).

CONTACT