ABOUT

WORK EXPERIENCE

ANTONIOLI GROUP / MILAN, ITALY / 2022 – PRESENT / 44 LABEL GROUP – IMAGE DIRECTOR
As Image Director of 44 LABEL GROUP, I spearhead the visual narrative, overseeing art direction, strategy, visual design and branding. From collection graphics to lookbooks and campaign shoots, I shape the brand's visual identity. As the right hand of the co-founders Kobosil, Anyma and Claudio Antonioli, I manage daily activations, ensuring our touchpoints align with the brand vision and narrative. I’m also responsible for the visual output of the record label and previously of the event arm of the brand.

I have been the driving force behind creating 10 seasonal collections for the brand since it’s founding, working closely with some of the best names in the industry such as; Vittoria Ceretti, Mona Tougaard, Betsy Johnson, Marc Goering, Raphael Bliss, Thomas Lohr, Vitali Gelwich, Max von Gumppenberg, Sven Marquardt, Anyma and Kobosil.

The Antonioli Group provides essential resources and facilities to unlock creators full potential and bring their creative dreams to life. Claudio Antonioli, a world-renowned retailer and leader in high-fashion and luxury goods, stands as a pioneer, introducing new trends and brands to both the Italian and global markets. Beyond fashion, the Antonioli Group extends its influence into music, dining, and nightlife ventures, creating a comprehensive and diverse creative platform.

ZALANDO / BERLIN, GERMANY / 2018 – 2022 / GLOBAL CREATIVE DIRECTION – ART DIRECTOR
At Zalando I created and art directed visual content across 20+ markets for Europe’s leading online platform for fashion and lifestyle. Working within the Global Marketing Communication & Creative department, me and my team drove the creative direction and consistency throughout all of our touch points. My role consisted primarily of consulting on campaign concepts, look and feel, art buying, casting and joining forces with the agency partner’s internal creative team.

Being on the client side, I was in the unique position to be able to give feedback on high level decisions and shape the output to fully deliver creative excellence, ensuring a cohesive asset creation and a consistent brand narrative across all of our products and channels. From conceptualization through production and deployment. During my time in the global creative department, I worked yearly on a handful of multimillion euro brand campaigns, each one including thousands of customer-facing assets both digital and physical.

VCCP / BERLIN, GERMANY / 2016 – 2018 / CREATIVE – ART DIRECTOR
I worked on clients BMW Motorrad, Spotify, Captain Morgan and pitching new business.

OAKWOOD / STOCKHOLM, SWEDEN / 2015 / STRATEGIC & CONCEPTUAL CREATIVE
I worked on clients Urbanears and Blocket. Won pitch for Cheap Monday x Teenage Engineering.

M&C SAATCHI / STOCKHOLM, SWEDEN / 2013 – 2015 / CREATIVE – ART DIRECTOR
I helped start up M&C Saatchi Stockholm. During our first year in business we became #1 Nordic Agency at the European Lovie Awards, #3 Swedish Agency at the Webby Awards and #4 Swedish Agency at Cannes Lions 2014. Client experience: LG Electronics (Nordics), Carlsberg, MTG Viasat Broadcasting, Stockholm Pride Festival, Stockholm Art Week, SPP, Porteur and Xide®. Won global pitches for Norwegian Air Shuttle and Zmarta. I reported to ECD and founding partner Martin Cedergren.

DROGA5 / NEW YORK CITY, NY, USA / 2011 / CREATIVE – ART DIRECTOR INTERN
I worked primarily on the Hennessy V.S account and was part of launching the successful "Wild Rabbit" campaign - a massive multi-million dollar campaign including tease, launch and sustain elements across all media. I also worked on clients: Puma, Prudential, Kraft Foods and pitching new business.

OGILVY / SÃO PAULO, BRAZIL / 2011 / CREATIVE – ART DIRECTOR INTERN
I worked on briefs for clients: The Coca-Cola Company, Motorola, Dove and Claro.

WIEDEN+KENNEDY / AMSTERDAM, THE NETHERLANDS / 2011 / CREATIVE – STUDENT
I did a 10 week creative workshop at Wieden+Kennedy Amsterdam under the supervision of CD Alvaro Sotomayor. I also worked with tutors from BSUR, TribalDDB and OneBigAgency as part of Miami Ad School’s Greenhouse Programme.

EDUCATION

MIAMI AD SCHOOL EUROPE / HAMBURG, GERMANY + NEW YORK, USA / 2010 – 2012 / DIPLOMA – ART DIRECTION
With classes at: Jung von Matt Hamburg, Wieden+Kennedy Amsterdam, and AKQA New York.

BERGHS SCHOOL OF COMMUNICATION / STOCKHOLM, SWEDEN / 2008 / DIPLOMA – GRAPHIC DESIGN INTRO VT08
Evening course with tutors from leading design and advertising agencies in Stockholm.

LANGUAGES

ENGLISH (Fluent), SWEDISH (Native), ROMANIAN (Advanced), GERMAN (Basic), ITALIAN (Basic).