MILAN, ITALY / 2022 – PRESENT / 44 LABEL GROUP – IMAGE DIRECTOR

As Image Director of 44 LABEL GROUP, I lead the brand’s visual direction across image, strategy, design, and branding. From concept to execution, I direct all aspects of the brand’s visual output - from seasonal collections and lookbooks to global campaign imagery. I am also responsible for the record label’s visual identity and previously managed creative output for the brand’s events division. The brand initially started off as a record label from Neukölln, Berlin, but gradually evolved into adding a handful of merch items to finally becoming a fully fledged RTW offering headquarted in Milan, Italy.

Working closely with the globally renowned founders Kobosil, Anyma, and Claudio Antonioli, I oversee daily activations to ensure all brand touchpoints remain aligned with the company’s vision. Since the label’s founding, I have visually directed and designed 10 seasonal collections, Fashion shows and events during Milan and Paris Fashion Weeks and collaborated with internationally recognized talent including Vittoria Ceretti, Mona Tougaard, Betsy Johnson, Georgia Palmer, Marc Goering, UFO361 and Sven Marquardt among others.

The Antonioli Group offers resources and platforms that empower creators to realize their vision. Led by Claudio Antonioli, a pioneer in high-fashion retail and global brand introduction, the group extends beyond fashion into music, dining, and nightlife, providing a unique, interdisciplinary creative ecosystem.

BERLIN, GERMANY / 2018 – 2022 / GLOBAL CREATIVE DIRECTION – ART DIRECTOR

At Zalando, Europe’s leading online fashion and lifestyle platform, I led the creation and art direction of visual content across 20+ international markets. As part of the Global Marketing Communication & Creative department, I helped define and safeguard the brand’s creative direction, ensuring consistency and quality across all customer touchpoints.

My role sat at the intersection of art direction and brand strategy, where I partnered closely with internal stakeholders and external agency teams to shape campaign concepts, establish visual direction, oversee art buying and casting, and guide creative development at a senior level. Working on the client side, I contributed to high-level decision-making and steered creative output to meet both brand and business objectives.

I was responsible for driving cohesive asset creation and a unified brand narrative across digital and physical channels, overseeing projects from initial concept through production and global rollout. On an annual basis, I worked on multiple multi-million-euro brand campaigns, each delivering thousands of customer-facing assets at scale, across markets and platforms.

BERLIN, GERMANY / 2016 – 2018 / CREATIVE – ART DIRECTOR

I worked on clients BMW Motorrad, Spotify, Captain Morgan and pitching new business.

STOCKHOLM, SWEDEN / 2015 / STRATEGIC & CONCEPTUAL CREATIVE

I worked on clients Urbanears and Blocket. Won pitch for Cheap Monday x Teenage Engineering.

STOCKHOLM, SWEDEN / 2013 – 2015 / CREATIVE – ART DIRECTOR

I helped start up M&C Saatchi Stockholm. During our first year in business we became #1 Nordic Agency at the European Lovie Awards, #3 Swedish Agency at the Webby Awards and #4 Swedish Agency at Cannes Lions 2014. 

Client experience: LG Electronics (Nordics), Carlsberg, MTG Viasat Broadcasting, Stockholm Pride Festival, Stockholm Art Week, SPP, Porteur and Xide®. Won global pitches for Norwegian Air Shuttle and Zmarta. I reported to ECD and founding partner Martin Cedergren.

NEW YORK CITY, NY, USA / 2011 / CREATIVE – ART DIRECTOR INTERN

I worked primarily on the Hennessy V.S account and was part of launching the successful "Wild Rabbit" campaign - a massive multi-million dollar campaign including tease, launch and sustain elements across all media. I also worked on clients: Puma, Prudential, Kraft Foods and pitching new business.

SÃO PAULO, BRAZIL / 2011 / CREATIVE – ART DIRECTOR INTERN

I worked on briefs for clients: The Coca-Cola Company, Motorola, Dove and Claro.

AMSTERDAM, THE NETHERLANDS / 2011 / CREATIVE – STUDENT

I did a 10 week creative workshop at Wieden+Kennedy Amsterdam under the supervision of CD Alvaro Sotomayor. I also worked with tutors from BSUR, TribalDDB and OneBigAgency as part of Miami Ad School’s Greenhouse Programme.