BMW MOTORRAD – MAKE LIFE A RIDE 2018 BRAND FILM
Working exclusively with footage created at VCCP Berlin, we reimagined BMW Motorrad’s original brand film for a new chapter of the brand. The core philosophy, “MAKE LIFE A RIDE,” still defines BMW Motorrad today. It’s not just a message, but a mindset – a challenge and a promise that every motorcycle invites you to live by.
Agency: VCCP Berlin / Client: BMW Motorrad / Production Company: Pirates 'N Paradise Berlin / My Role: Creative & Art Director
BMW MOTORRAD – C 400 X LAUNCH CAMPAIGN
For the launch of BMW Motorrad’s new internet connected mid-size scooter, the C 400 X, we created the campaign “MAKE MORE OF YOUR CITY.” Modern urban mobility isn’t just about transportation – it’s about making the most of city life and staying connected to everything happening around you while moving through it.
The C 400 X features the BMW Connectivity system. For the first time, your smartphone can be connected to the display on the C 400 X and intuitively controlled via the multi-controller on the handlebar. Listen to your favorite songs on the scooter and experience the city with your own personal soundtrack, use the innovative turn-by-turn arrow display and navigate quickly and safely to your destination or access the contact list of your smartphone via the multi-controller and make telephone calls on the go.
The campaign assets also included print ads, 40x still photos and 5x 10-15” films for BMW Motorrad's official website, social media channels and as pre-roll ads on Instagram and YouTube.
