ZALANDO – VARIOUS BRAND CAMPAIGNS
At Zalando I created and art directed visual content across 20+ markets for Europe’s leading online platform for fashion and lifestyle. Working within the Global Marketing Communication & Creative department, me and my team drove the creative direction and consistency throughout all of our touch points.
My role consisted primarily of consulting on campaign concepts, look and feel, art buying, casting and joining forces with the agency partner’s internal creative team. Being on the client side, I was in the unique position to be able to give feedback on high level decisions and shape the output to fully deliver creative excellence, ensuring a cohesive asset creation and a consistent brand narrative across all of our products and channels. From conceptualization through production and deployment.
During my time in the global creative department, I worked yearly on a handful of multimillion euro brand campaigns, each one including thousands of customer-facing assets both digital and physical.
Below are some of my favorite campaigns I worked on:
Agency: CONVOY PARIS / Client: ZALANDO / DIRECTOR: CLAYTON VOMERO / My Role: ZALANDO GLOBAL Art Director
