ANDREI KHASHAN IS AN ADVERTISING CREATIVE AND ART DIRECTOR BASED IN BERLIN.
For the past couple of years I've been working with really talented people and global brands on three continents. Before working professionally in the advertising industry, I ran a small studio with a friend designing streetwear. Besides work I co-manage the record imprint R - Label Group. I'm also a member of the International Academy of Digital Arts and Sciences (IADAS)
and occasional Webby Awards judge.
ZALANDO / BERLIN, GERMANY / 2018 – PRESENT / GLOBAL CAMPAIGN DESIGN / ART DIRECTOR
I create visual stories across 17 markets for Europe’s leading online fashion platform. I creatively lead my assigned projects and oversee its art direction from A to Z, while working closely with designers, copy editors and UX. I also consult on creative from external agency partners, ensuring a cohesive asset creation and delivery across all of our products and channels.
VCCP / BERLIN, GERMANY / 2016 – 2018 / CREATIVE / ART DIRECTOR
I worked on the entire client roster, but mostly on BMW Motorrad (Global), Spotify, Captain Morgan and pitching new business.
OAKWOOD / STOCKHOLM, SWEDEN / 2015 / CREATIVE / ART DIRECTOR
I worked on clients Urbanears and Blocket. Won pitch for Cheap Monday x Teenage Engineering.
M&C SAATCHI / STOCKHOLM, SWEDEN / 2013 – 2015 / CREATIVE / ART DIRECTOR
I helped start up M&C Saatchi Stockholm, an agency that during its first year went to become #1 Nordic Agency at the European Lovie Awards, #3 Swedish Agency at the Webby Awards and #4 Swedish Agency at Cannes Lions 2014. Client experience: LG Electronics (Nordics), Carlsberg (Sweden), MTG Viasat Broadcasting, Stockholm Pride Festival, Stockholm Art Week, SPP, Porteur and Xide®. Won global pitches for Norwegian Air Shuttle and Zmarta. I reported to ECD and founding partner Martin Cedergren.
DROGA5 / NEW YORK, NY, USA / 2011 / CREATIVE
I worked primarily on Hennessy V.S and was part of launching the successful "Wild Rabbit" campaign, but also on clients: Puma, Prudential, Kraft Foods and pitching new business. I reported to CDs Joakim Saul, Maja Fernqvist and ECD Ted Royer.
OGILVY / SÃO PAULO, BRAZIL / 2011 / CREATIVE
I worked on briefs for clients: The Coca-Cola Company, Motorola, Dove and Claro.
WIEDEN+KENNEDY / AMSTERDAM, NETHERLANDS / 2011 / CREATIVE
I did a 10 week creative workshop at Wieden+Kennedy Amsterdam under the supervision of CD Alvaro Sotomayor. I also worked with tutors from BSUR, TribalDDB and OneBigAgency as part of Miami Ad School’s Greenhouse Programme.
FREELANCE / SWEDEN / PERIODICALLY / FREELANCE ART DIRECTOR, DESIGNER & PHOTOGRAPHER
Selected clients and brands: Google Sweden, Patriksson Communication, Hyper One, EMI Music, L’Oreal Sweden, Pernod Ricard, Elite Hotels of Sweden, Eric Prydz, Studio Barnhus, Parabel and BROR Records.
IADAS / THE WEBBY AWARDS / NEW YORK, USA / 2014 – PRESENT / ACADEMY MEMBER
The executive academy and associate membership of IADAS is an intellectually diverse organization that includes 1,000+ members. Academy members are leading industry experts, evangelists, and visionaries working to advance the electronic medium. Occasionally judging entries for The Webby Awards.
R - LABEL GROUP / BERLIN, GERMANY / 2017 – PRESENT / LABEL MANAGER
I co-manage the imprint R - Label Group together with artists Kobosil and Jenus. My role includes but is not limited to: artist & label management, event organization, non-music related production, co-design, web & social media management (R - Label and Kobosil official channels).
MIAMI AD SCHOOL EUROPE / HAMBURG, GERMANY + NEW YORK, USA / 2010 – 2012 / DIPLOMA: ART DIRECTION
With classes at: Jung von Matt Hamburg, Wieden+Kennedy Amsterdam, and AKQA New York.
BERGHS SCHOOL OF COMMUNICATION / STOCKHOLM, SWEDEN / 2008 / DIPLOMA: GRAPHIC DESIGN INTRO VT08
Evening course with tutors from leading design and advertising agencies in Stockholm.
HONORS & AWARDS
My work has been awarded, shortlisted and published numerous times in:
CANNES LIONS, CLIO AWARDS, THE ONE SHOW, NEW YORK FESTIVALS, THE WEBBY AWARDS, FWA, MASHIES, THE LOVIE AWARDS, TOMORROW AWARDS, GULDÄGGET, GULDNYCKELN, 100-WATTAREN, SPINN, GOOGLE CREATIVE SANDBOX, BESTADS, COMMUNICATION ARTS, DIRECTORY: INNOVATIONS IN COMMUNICATION and CONTAGIOUS MAGAZINE. For full details visit my LinkedIn profile.
ENGLISH (Fluent), SWEDISH (Native), ROMANIAN (Conversational), GERMAN (Basic).
“ I have had the joy and satisfaction of working successfully with Andrei Khashan during his internship at Droga5 in New York City, an internship that was extended because of out exceeded expectations. In my capacity as creative director on Hennessy I’ve personally witnessed Andrei's great creative thinking, cooperative spirit, and extreme dedication. Andrei works collaboratively with his colleagues and has developed a close working relationship with his intern partner. Together, they have contributed with several great ideas to the rebranding of Hennessy VS - a massive multimillion dollar campaign including tease, launch and sustain elements across all media.
Additionally, I have found Andrei to be eager to learn, listening to others opinions with interest, offering his own suggestions, and demonstrating a sincere willingness to try beating what's currently on the table. Andrei has a pleasant, easy-going disposition, is fun to be with at both professional and social gatherings. He will fit in comfortably with a team of professional ad people who are serious about their work but also know when it is the right time to joke and relax. His creativity is a well-balanced blend of fresh ideation, digital savvyness, great visual aesthetics, and side interests like photography. I give my full endorsement of Andrei Khashan's great potential, talent and devotion with high praise.”
– JOAKIM SAUL, CREATIVE DIRECTOR, DROGA5 NEW YORK.
“ I have worked with Andrei on multiple occasions pre-advertising, during school and at Droga5 [on the Puma account]. I had the pleasure of following his progress, from being a little geeky graphic designer, helping me out with posters, to getting accepted at Miami Ad School and develop into a 365 creative. He's thinks big, bigger than the brief. And I sincerely believe he's better than many people working in this industry after only one year in school. Please do not hire him, since I'm planning to do so in a few years.”
– ERIK HÖGFELDT, CREATIVE DIRECTOR, DROGA5 NEW YORK.
“Andrei's drive and will to go beyond the brief make him a great fit for the new direction advertising must take; ideas that speak to the business problem. This together with his storytelling abilities make him a force to be reckoned with as he gains further experience along the way to his ultimate goal.”
– JEREMY TAI ABBETT, CREATIVE EVANGELIST, GOOGLE.
Referrals are gladly given out on request.