SPOTIFY – BEATSTEAKS ARTIST CAMPAIGN
Together with Spotify, we created a nationwide OOH campaign for German rock band Beatsteaks, and their latest album "YOURS".
The Yak is representative of the band itself and has been featured on all cover art on singles leading up to the album.
As an essential part of the band and key element of the campaign, we took The Yak around Germany and placed it in all 10 cities there was an OOH media spend.
For digital OOH, we went hyper local and placed the Yak in the exact same locations as the booked media; Friedrichstraße (Berlin), Jungfernstieg (Hamburg), Hauptwache (Frankfurt) and Rudolfsplatz (Cologne) metro stations. The ads were then showcased at the same time as the band reached said cities on their album tour.
Some Beatsteaks fans loved seeing the Yak in their hometown and posed with it to share on their social media...
...and some even tried to sell them on eBay.
AGENCY: VCCP BERLIN / CLIENT: SPOTIFY / PRODUCTION COMPANY: IN-HOUSE / MY ROLE: LEAD-CREATIVE & ART DIRECTOR