HENNESSY V.S – WILD RABBIT LAUNCH CAMPAIGN
As part of an integrated launch campaign for Hennessy V.S, neverstopneversettle.com was an immersive journey down an infinite rabbit hole leading users to a world of inspiration from Manny Pacquiao, Erykah Badu and Martin Scorsese, helping them answer for themselves, "What's your Wild Rabbit?" a metaphor for people's inner drive to succeed. At the time of it's launch, it was an unparalleled example of digital storytelling and web design.
Typography and Photography by Craig Ward
AGENCY: DROGA5 NEW YORK / CLIENT: MOËT HENNESSY USA / CREATIVE CHAIRMAN: DAVID DROGA / ECD: TED ROYER, NIK STUDZINSKY / CD: JOAKIM SAUL, MAJA FERNQVIST, NEIL HEYMANN / CREATIVES: ANDREI KHASHAN, FELIX RICHTER, GEORGES EL-TEN, ALEXANDER NOWAK / HEAD OF INTEGRATED PRODUCTION: SALLY-ANN DALE / EXECUTIVE PRODUCER: LINDSEY SLABY / SENIOR PRODUCER: MAGGIE O'BRIEN / HEAD OF STRATEGY: JONNY BAUER / SVP, MARKETING: RODNEY WILLIAMS / DIRECTOR OF DIGITAL MARKETING: MONTANA TRIPLETT / DIGITAL PRODUCTION AND SOUND DESIGN: RESN